New
meaning
for stores
that lost it
Brands are forced to repurpose the whole store experience.
Behavior shifts accelerate. Technology breaks the rules.
Face-lifts, tech gadgets, even friction removals fall short.
Brands are forced to repurpose the whole store experience.
Behavior shifts accelerate. Technology breaks the rules.
Face-lifts, tech gadgets, even friction removals fall short.
new meanings.
There’s a white space to wake up the store’s potential and maximize performance.
Physical experiences haven’t kept pace with digital ones.
Customer needs have become more varied and sophisticated.
Meanwhile, data and levers have multiplied.
Who’s up forthe Knight Move?
Innovation has two dimensions: transforming meaning and evolving experience.
Transform function to step into new revenue streams.
Evolve execution to sharpen performance.
Actionable insights come from connecting the dots in complex systems.
Collect reviews and data from different sources into a single framework.
Dig into the reason why and interpret the data to craft an original view of the opportunity space.
Read stores in their neighborhood context and social dimensions.
Quantify business value to tackle what matters.
Turning customer voices into business direction.
The ambition is to craft the full range of meaningful solutions.
Address every evolutionary and transformational opportunity space mapped from the research, through an exhaustive, multi-layered process.
Each one validated with focus groups on a customer digital twin segmented on your market.
Business case evaluation and high-level delivery specs included.

Advanced technology is mandatory to master complexity at speed and at scale.
We engineered our process.
Collect data from reviews, interviews, research, CRM, sensors and custom sources.
Spar on the solutions, leveraging benchmark analysis, business model exploration, context analysis and our proprietary transformation frameworks.
Measure the opportunities: focus groups segmented on a digital twin of your customer base, cost model and revenue stream hypotheses, high-level tech specs for prototyping and deployment.









AI done right works with experts, never without them.
Cross-discipline experts turn data into strategy. Agents expand and accelerate research and validation.
We make the most of both.
Repurposing physical experiences is a brand new challenge classic players aren’t built for.
It requires a discipline that transcends conventional domains.
That’s our territory.
An innovative startup that mixes humans and agents to make the most of both.
Led by a collective of cross-discipline senior experts from strategic consulting, entrepreneurship, design, tech, and academia.
Fully agentic integration to accelerate processes and save resources.
That’s Out Of Office.

Our Offering.
platform to support your internal team in leading customer experience quality and innovation. Tenant setup, data migration, source integration, team training.